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Lynne McKenna
Creative Lead · Fashion Director · Brand Content
Fashion is about more than clothes. It's about instinct, storytelling and knowing how to make people feel something. That's what I've spent twenty years doing, across shoots, campaigns, broadcast and brand, for some of the UK's most-read titles and most recognisable names.
My career began in editorial, and for twelve years I was Fashion Editor at Fabulous Magazine, one of the UK's most widely read Sunday supplements. I led creative teams through hundreds of shoots, celebrity covers, commercial partnerships, seasonal campaigns, directing photographers, managing teams and delivering week after week to a national audience.
In 2018, the BSME recognised that work with their Best Stylist award, commending my versatility, creativity and logistical skills.
Since going freelance, I've taken that editorial rigour into the commercial world, styling campaigns for Hush Puppies, consulting on brand strategy for Klass, directing wardrobe for Vinted's Big Brother sponsorship and writing a weekly fashion column for Metro. The through line in all of it is the same: a clear, creative point of view, delivered with precision and care.
Outside of client work, I volunteer as a stylist for Smart Works, a charity that helps women returning to the workforce feel confident and ready for interviews. It's the same skill, applied differently, and it matters to me enormously.
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